Redefining midlife as the magical threshold of transformation, revolution, and evolution.
A pro-aging membership, community, and series of workshops and experiences for women in midlife and beyond
What Is Bloomified?
Bloomified is a pro-aging movement and community for women in midlife and beyond. We design memberships, workshops, events, and guided experiences that support personal reinvention, deep connection, and meaningful impact through the aging journey.
Midlife can be the most powerful time to bloom.
How Bloomified Works →
Start Where You Are
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The Bloomified Show
Coming SoonConversations, stories, and reflections on midlife, reinvention, creativity, and becoming—available on YouTube and as a podcast.
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The Bloomies Membership
Join The MembershipThe signature pro-aging membership community offering connection, workshops, challenges, and shared experiences designed to support your midlife journey.
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The Bloomified Boutique
Shop the BoutiqueCurated offerings designed to support self-expression, ritual, and care—created with intention for this season of life.
Bloomified is for women who...
- Are navigating midlife changes—identity, body, relationships, loss, purpose
- Ready to stop grieving “what was” and start moving towards “what could be”
- Feel a longing for reinvention or reconnection
- Want meaningful community—not surface-level conversation
- Refuse to buy in to outdated anti-aging cultural conditioning
- Ready for expansion, to take up space, and step into your power
Join The Movement →
Bloomified is an ecosystem organized into three core lanes (** Indicates included inside Bloomies Membership)
Choose Your Magic
Self
Personal growth, reinvention, creativity, meaning, and self-expression
Includes:
- Finding Magic in Midlife course**
- Monthly pep talks & journal prompts**
- Guided challenges & creative practices**
- Resource library by topic**
- One-on-one reinvention coaching
- BloomBox subscription ritual & self-expression products
Connection
Community, friendship, belonging, shared rituals, and support
Includes:
- Bloomified Sisterhood community space**
- Community chats & discussion circles**
- BloomConnect small groups**
- Book club & seasonal conversations**
- Field trips & in-person meetups**
- Workshops & gatherings
Impact
Purpose beyond self, advocacy, contribution, and collective action
Includes:
- Political Brigade initiatives
- Collective action & advocacy opportunities**
- Purpose-driven campaigns & causes**
- Pro-aging thought leadership & cultural conversation
Meet Andrea
Andrea is the heart behind Bloomified.
At 54, she is an aspirational aging renegade rewriting the cultural narrative of what it means to grow older as a woman. With a background in education, positive psychology, and meaning-centered work, Andrea blends emotional depth, creativity, and insight to guide women through midlife transformation.
She leads with honesty, warmth, humor, and deep feeling—creating spaces where women feel safe to be fully themselves.
Andrea’s Story →
Bloomified Boutique - Valentine's Day Picks
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Valentines Day A Million Hearts Socks
Regular price $10.00 USDRegular priceSale price $10.00 USD -
Roses Eye Love Pillow
Regular price $32.00 USDRegular price$0.00 USDSale price $32.00 USD -
Big Brave Heart Sweater
Regular price $64.00 USDRegular priceSale price $64.00 USD -
Secret Garden Slippers
Regular price $68.00 USDRegular priceSale price $68.00 USD -
Fingerless Cashmere Gloves-Tattoo Heart XOXO
Regular price $44.00 USDRegular priceSale price $44.00 USD -
Big Orgasm Chocolate Bar
Regular price $13.50 USDRegular price$0.00 USDSale price $13.50 USD -
Hand Job - Sea Salt, Citrus + Neroli - Clean + Vegan Hand Crème - 3.4oz
Regular price $22.00 USDRegular priceSale price $22.00 USD -
Daily V Soothe - External Vaginal Water-Based Moisturizer
Regular price $21.99 USDRegular priceSale price $21.99 USD
I think we all intuitively know that we have a fire inside of us. But sometimes as we age, the weight of life, work & family responsibilities diminishes it to embers. We may even begin to think that it’s symbolic of our age and slowly begin to accept that this is just how the story of life goes. Andrea has a special gift for lighting that fire. She creatively takes you on a thought-provoking path that wakes your soul up, reignites your own unique magic and reminds you that at THIS age anything is possible! - Ginny B
"Bloomified came into my life at a point of transition. I treasured the opportunity to take time for self reflection as I worked through the weekly material. Andrea created meaningful content which was useful, interesting, and inspiring. Bloomified gave me a chance to go inward and celebrate where I am in life as a 51 year old woman. I also loved our weekly bloom zooms as a safe space to share thoughts, ideas and feelings with like minded women. I want more!" - Abby A
Being a part of the Bloomfield community gave me a safe space to connect with other strong, smart and spirited women experiencing many of the same things during this time in our lives. I loved the opportunity to learn how magical this time can be and how important it is to choose our own paths as we move forward. Andrea gave us the guidance to find our inner crone with purpose, creativity, knowledge, and a bit of IDGAF sprinkled in. - Kathryn D
Bloomified has helped me realize that I am not going crazy and even more important, I don’t need to take this journey alone. Andrea created a wonderful environment filled with amazing material that clarified the aging experience and inspired me to embrace it. Each member was able to share and have their voice heard, bringing about feelings of togetherness and opportunities to discover a different perspective. Bloomified is truly a celebration of midlife! - Kristy K
Want More Magic in Your Inbox?
Join our subscriber list and get 10% off your first Bloomified Boutique order.